The Importance of Math Skills In Manufacturing

The importance of mathematical skills is extremely evident in the field of manufacturing. In many cases, Jobs in manufacturing revolve around math and the skills that come along with It. Often the success of manufactured products depend on the correctness of several different fields of math that are used in the processes that take place in a plant. The financial success of a manufacturer can also often depend on mathematical skills.Between the quality of products and their production prices and all that goes along with creating a product, math is the center piece of manufacturing. In manufacturing, the quality of the products produced Is one aspect that really depends upon math. This is because measurements taken must be precisely taken or the product may be defective. Also calculations of quantities of something needing to be made have to be exact.This Is where the amount of profit made depends on mathematical skills, because if too much or to little of something is made It will hur t the profits made by that specific good. Because of this, whoever Is In charge of quantity in production must be good with taking in previous data and estimating hat's needed. Often times skills with conversions are also required because of the diversity of measurements that could field, which is very common, one must have be knowledgeable with decimals, because often very small measurements are used along with the machines' preciseness.Throughout the field of manufacturing, mathematical knowledge is an essential skill to have. It is crucial to be good with numbers and measurements if one wants to succeed in manufacturing. This comes into play throughout the field of manufacturing, because math is used so often in so many different instances for many different reasons during the process of The quality of the products produced rests on the correct measurements and calculations of what needs to cut or aligned or whatever the the case is.The prices of these products also often depends on math, because the right amount of goods have to be estimated or the price can be drastically affected, which can in turn have large affects on profits of the manufacturer. Truly, math skills will either make or break someone in the field of manufacturing, because it is so important to most Jobs in the field.

Revenge Tragedy: Hamlet Essay

For a play to be considered a revenge tragedy, revenge has to be a prevalent theme throughout. Revenge needs to be intertwined in character interactions, and have a strong hold on the driving force of the plot. The desires of Hamlet, Laertes, and young Fortinbras each exhibit how the plot of Hamlet, by William Shakespeare revolves entirely around theories of revenge. The theme of revenge starts off very early in the play, when Hamlet speaks with the ghost of his deceased father. When the ghost tells Hamlet how Claudius murdered him, Hamlet is infuriated and overtaken with feelings of responsibility to right the wrong that has been done; to murder Claudius. The effects of this experience on Hamlet are portrayed clearly in the following quote, â€Å"And so I am revenged. That would be scanned: A villain kills my father, and for that, I, his sole son, d this same villain send to heaven;† (p. 161, 3.4). This quote clearly exemplifies Hamlets feeling toward this event. Being his fa thers only son, he feels completely responsible for his fathers vengeance. Revenge has caused the downfall of many a person. Its consuming nature causes one to act recklessly through anger rather than reason. Revenge is an emotion easily rationalized; one turn deserves another. However, this is a very dangerous theory to live by. Throughout Hamlet, revenge is a dominant theme. Fortinbras, Laertes, and Hamlet all seek to avenge the deaths of their fathers. But in so doing, all three rely more on emotion than thought, and take a very big gamble, a gamble which eventually leads to the downfall and death of all but one of them. King Fortinbras was slain by King Hamlet in a sword battle. This entitled King Hamlet to the land that was possessed by Fortinbras because it was written in a seal’d compact. â€Å"†¦our valiant Hamlet-for so this side of our known world esteem’d him-did slay this Fortinbras.† Young Fortinbras was enraged by his father’s murder and sought revenge against Denmark. He wanted to reclaim the land that had been lost to Denmark when his father was†Ã¢â‚¬ ¦Now sir, young Fortinbras†¦as it doth well appear unto our state-†¦Ã¢â‚¬ ¦. †¦ †¦to exact revenge for his father’s death. Revenge can be an invaluable tool to amass success and wealth, or it can be a fatal flaw that guarantees immanent death. It is a dangerous emotion, which can easily consume, however it can be used to great satisfaction. Perhaps it is these qualities that lead us to allow ourselves to act on its impulses. The lessons learned by both Hamlet and Laertes are something that should be remembered. Revenge is not to be taken lightly. When acted on this is one emotion that can definitely come back to haunt you.

Samurai Warriors Research Paper Example | Topics and Well Written Essays - 1000 words

Samurai Warriors - Research Paper Example It is a common fallacy to think of the Samurai as fierce warriors, since the best of them were great visionaries who pursued spiritual, artistic and cultural endeavors apart from their regular, prescribed duties. The samurai were people of the aristocratic warrior class, but after the 12th century, it referred to all the warriors who gained power in the 12th century and ruled national politics and society up to the Meiji Restoration of 1868. The transformation of the samurai from a purely warrior class began during the Tokugawa period. A very important part of the Samurai life was to engage oneself in literary and artistic pursuits. Some of the finest gardens, buildings, poetry, landscapes, especially the rock gardens, and paintings are the handiwork of the Samurai and the renowned tea ceremony as well as the Kabuki and Noh theaters were part of the Samurai legacy in the Japanese society. It was one of the prescribed routes given to them to reach their full potential and ultimately acquire the Way. The Samurai, in spite of being warriors, had some of the finest qualities to be found in men and writing about them Xavier said that â€Å"among barbarous nations there can be none that has more natural goodness than the Japanese†¦ wonderfully desirous of honor and rank†¦ however poor†¦ receive the same honor from the rest as if they were rich".

Political Conflict between Iran and Israel Research Proposal

Political Conflict between Iran and Israel - Research Proposal Example The Israeli government has presented considerable argument regarding Iran’s development of nuclear technology along with their funding and support for a number of terrorist organizations in the Middle East, and Israel’s response towards these circumstances may have been arousing opposition and suspicion among international governments, agencies, and military leaders (Perkowich, 2005). Their attack on Iran may yield devastating consequences on human life as well provoke political hostility and military violence as these war preparations have been considered as one of the largest threats to political stability and international peace. Moreover, Iran-Israel war can bring about adverse effects on the economic conditions of both countries as well as other affected nations. The nuclear program of Iraq has become one of the most important issues for the global community over the past years. Initially, in 1968, Iran signed the Nuclear Nonproliferation Treaty as they frequently claimed that their nuclear activities are intended for peaceful and productive outcomes. However, in 2003 to 2005, it was reported by an Iranian opposition group that the implementation of nuclear program violated the signed agreement; consequently, the International Atomic Energy Agency (IAEA) carried out several rigorous inspections, revealing that Iran has been involved in a number of implicit nuclear activities such as the enrichment of uranium and plutonium separation efforts over the past two decades. As Iran’s case was reported to the United Nations Council in 2006, it was formally demanded that the nuclear program drop its reprocessing and enrichment activities (Kemp, 2003). However, contrary to legal decisions, Iran did not suspend such processes. There has been an agreement in the global community, particularly among the United States, Russia, and Europe, that nuclear weapons should not be obtained by Iran. If this is to happen, other Middle East countries such as S yria, Saudi Arabia, or Egypt, may be encouraged to make use of nuclear weapons, hence further weakening an unstable region (Tarock, 1999). Policies in Iran, along with aggressive statements presented by President Mahmoud Ahmadinejad and other authorities in the country, have put forth the notion that nuclear weapons in Iran will pose considerable threats particularly to Israel. On the longer run, nuclear threats also await the United States, Russia, and Europe if Iran is to acquire long-range ballistic missiles and other nuclear weapons and resources. The current study, therefore, intends to examine the issue between Iran and Israel, particularly the impact of the former’s nuclear policies and program on the latter. It also aims to look into the consequences of Israel-Iran conflict on the economic performance of the Middle East and other affected nations.

Operations Management - Just in Time and Material Resource Planning Essay

Operations Management - Just in Time and Material Resource Planning - Essay Example Let's look at an example of 2 Motorcycle manufacturers. The end product in this case is the motorcycle while the inventory required could vary from engine, engine components, wheel etc to nuts, bolts and spares. Manufacturer 1 stocks up inventory for all spares and components because he believes customer service could be better optimized with constant supply of materials. Accordingly, his relative requirement for working capital increases as he needs to invest more in procurement and storage of the components. Not having enough capital to invest, he also borrows capital and ends up paying interest for this purpose increasing his cost. Indeed he would in the this scenario like to pass o the burden to the consumer thereby scaling up the price of his product to cover his cost and still maintain his profit margin. To the contrary, Manufacturer 2 follows Just in Time inventory management system. He maintains excellent terms with his suppliers that they would as and when required immediately supply him with components required for his end product. Accordingly, his relative requirement for working capital is almost negligible as he does not have the requirement to block his capital for procurement and storage of the components.

OB week 7 Essay Example | Topics and Well Written Essays - 500 words

OB week 7 - Essay Example Behavioral theories of leadership focus on the behavior of individuals, particularly if they could be trained to become leaders if they do not possess any specific leadership traits. Various independent factors come into play when determining leadership behavior, most notably a pro-target or considerate approach, both existing on extreme polar ends. Pro-target leaders are goal-oriented and emphasize on production and output where as considerate leaders may adopt a more democratic style of leadership. Innovation is a distinguishing attribute of a transformational leader who strives to create an environment that encourages individual growth and productivity thereby motivating individuals through availability of greater opportunities (Bass, 1991). Leaders who display consideration and the possession of specific traits have been identified as being effective (Robbins and Judge, 2013). Newer contingency or situational approaches towards leadership focus on the setting or the context of th e leadership scenario which becomes significantly important when considering long-term success. Contingency theories may help better identify present and future leaders through indicators like decision-making, goal-orientation, follower readiness, leader-member relationship, and so on. 2. According to the Leader-Member Exchange (LMX) theory, an exclusively low number of individuals forming an in-group receive disproportionately favored as compared to an out-group (Robbins and Judge, 2013). In order to become an in-group member and be treated differently, members must prove that they are reliable, skilled, and most importantly, trustworthy. Leaders tend to trust in-group members more with challenging assignments and projects that require additional skills. Most likely, the in-group members also have a greater chance of promotion due to their relationship with the leader. Maintenance of a good relationship depends largely upon trust and respect which is mutual. The

Analyzing an article Assignment Example | Topics and Well Written Essays - 250 words

Analyzing an article - Assignment Example It also compares why they make different decisions under comparable political environments. This concept applies to the case of Palestine and Israel. An analysis of the article reveals that the ‘Palestine’ effect has a negative impact on democracy in Israel. It is stated that this influence results in the erosion of skeptical intelligence, moral judgments as well as logical reasoning. Israel is the only Jewish state and has a relatively stable political and economic environment. However, the instability that is experienced in Palestine adversely impacts on Israel. Although the two countries have different political rules the citizens end up making similar decision owing to the ‘Palestine effect’. Furthermore, it can be observed that Palestine attacks Israel as a way of getting the world to sympathize with them. They attack and capture their soldiers knowing very well that Israel’s retaliatory attacks will affect innocent citizens and this gets the world on their side. It can therefore be concluded that the war between Palestine and Iraq has a negative impact on democracy in Israel (Smith 14). Isra el faces an ugly future lest it can a lasting peace

Profitability ratios in financial ratio analysis Essay

Profitability ratios in financial ratio analysis - Essay Example Ratio Analysis is a popular technique which helps in analysing a company’s performance over a given period of time.Although this technique has some limitations, it is broadly used around the world in analysing the performance of different organisationsAs per the Income Statement and the Balance Sheet, the company seems to be a very good profitable organisation but a mere look upon these two financial statements do not give a decisive position about a company’s performance, hence proper analysis needs to be done. Ratio Analysis is one of the popular technique which helps in analysing a company’s performance over a given period of time. Although this technique has some limitations, it is broadly used around the world in analysing the performance of different organisations around the world. The performance of Uffington Plc is analysed by using the ratio analysis technique. The ratio analysis uses different types of ratio which are based upon different aspects of per formance in a company and finally a company’s performance is evaluated under all those different ratios.â€Å"Profitability ratios show a company's overall efficiency and performance. We can divide profitability ratios into two types: margins and returns. Ratios that show margins represent the firm's ability to translate sales pounds into profits at various stages of measurement. Ratios that show returns represent the firm's ability to measure the overall efficiency of the firm in generating returns for its shareholders† (About.com).... The ratio analysis uses different types of ratio which are based upon different aspects of performance in a company and finally a company’s performance is evaluated under all those different ratios. â€Å"Profitability ratios show a company's overall efficiency and performance. We can divide profitability ratios into two types: margins and returns. Ratios that show margins represent the firm's ability to translate sales pounds into profits at various stages of measurement. Ratios that show returns represent the firm's ability to measure the overall efficiency of the firm in generating returns for its shareholders† (About.com). Gross Profit Margin ratio is a profitability ratio which reveals the amount of gross profit as a percentage of the sales revenue. Uffington plc’s Gross Profit Margin has improved from 30% in 2008 to 35% in 2009. This indicates that the company has improved its performance during the year 2009 but if these results are compared with the indus try average trends for Uffington plc, the company has not performed although the company is trying to achieve the industry average gross profit margin of 50%. Uffington plc would need to increase its revenue or cut its costs dramatically to reach the industry average gross profit margin of 50%. Liquidity ratios are a measure of ascertaining the day to day running of a company; it is merely a measure of ascertaining a company’s ability to pay off its obligations as they fall due. These obligations are generally the current liabilities and these current liabilities can be met by having appropriate current assets. The current ratio is a measure that analyses a company’s ability to pay off its current liabilities by negotiating its current assets. Uffington plc

Conference n events Essay Example | Topics and Well Written Essays - 1750 words

Conference n events - Essay Example ves on the impact of city centre redevelopment on the city of Portsmouth compared with a previous study on the impact of the Gunwharf development at Portsmouth Harbour as well as the impact of the Birmingham city centre redevelopment, focusing on the ICC, on the city of Birmingham. It ends with an optimistic recommendation supporting the pursuit of city centre redevelopment, as well as building of the Portsmouth Purpose-Built Conference Centre based on the limited research conducted. The city of Portsmouth, located in the county of Hampshire has a population nearing 190,000. It is the only city in England with a greater population density than inner London. Portsmouth is famous for its naval heritage and harbour. It has been a significant naval port for centuries and is home to the world’s oldest dry dock which is still in use today. It is one of the largest freight and ferry ports in the United Kingdom. A significant portion of the citys workforce works at Portsmouth Naval Dockyard, which during WWI was the largest industrial site in the world. According to the Portsmouth City Council, there are 97,200 jobs in the city, of which 35,000 are part time. As of April 2006, unemployment rate is at 2.5%, and average household income is  £25,700. Portsmouth has been awarded ‘Tourist City of the Year’ with over  £302 million income from 8.4 million visitors per year. The city of Portsmouth is a prime location for industry, commerce, leisure and p leasure, according to the Council, evidence by over 6,000 businesses including leading edge companies such as EADS Astrium, IBM UK, Pall Europe and McLaren Composites which have established bases in Portsmouth. (Portsmouth 2008) â€Å"The housing boom has also spurned economic growth with prices rising at a speed second only to London.† (Portsmouth Wiki 2008). The Portsmouth City Local Plan 2001-2011 has been prepared as the local development plan covering the whole of the Portsmouth City Council administrative area, under

Killing a whole family Essay Example for Free

Killing a whole family Essay Rodolfo again faces Eddies angry side, which asks him to get out of his house. But Rodolfo has nothing to do with him and is more concerned of the arrival of Marco, which could lead to sparks flying between his brother and Eddie. He calls out to Catherine to leave now, while Beatrice suggests to Eddie to leave the house and go somewhere else. But Eddie refuses to move as this was his house, and now Beatrice is totally fed up with his behaviour and asks him that why he hates Marco now. Eddie refers to the time when Marco called him a rat and claimed that he had killed his children, which he says caused such hatred. Now Rodolfo tries to make things better by apologizing from his brothers behalf and he takes all the troubles and brings up the comradeship. But Eddie still sticks with his claim that Marco stole his name and asks Rodolfo to tell him to give it back in front of the whole neighbourhood. Eddie feels that this explanation isnt enough, now Beatrice can no longer hold the truth. She knows what Eddie wants, and in front of everyone and the arriving Marco, she says you can never have her. Beatrice asks Eddie to bid farewell to his niece forever, and that truth is not as bad as blood. Catherine is shocked, Eddie I horrified and [clenching his fists] he denies having such thoughts and asks Beatrice what made her think like that. Marco now calls out for Eddie and Eddies attention is diverted as he steps out of the apartment to challenge Marco. Rodolfo pleads them to stop and tells Eddie that he would be killing a whole family. But nothing can stop Eddie now and he has a murderous look and with a bit of fake laugher puts forward things that they have done wrong. He says that he knows that Marco feels that what h did wasnt right and should apologize for taking his name away and accusing him for killing his children despite the fact that he put his roof over them and food in their mouths. He further provokes Marco by repeatedly calling him a liar and then they get physical as Eddie lunges at Marco. Marco strikes him in the neck and calls him a animal. Eddie goes down and when it seems Marco has full control of the situation, Eddie brings out a knife. Louis tries to stop Eddie, but Eddie is totally out of control and he lunges with his knife at Marco, who with a final cry of Anima-a-a-l!   grabs his arm and presses the blade into Eddie. Mike and Louis separate the pair, but time has run out for Eddie whose words to Beatrice were his last ever. Beatrice covers Eddie while people around are praying, lights shine on Alfieri who is in the crowd. So as the play has progressed, this dominant and generous hero of the play is made to seem like a selfish and rude villain, whos immense love, narrow minded nature and feelings of insecurity have led to him falling into his own trap of death. I do indeed think that Eddie was responsible for his own death, and it was bound to happen as soon as he had made the phone call which in my view was the hubris, the point of no return. But just like Alfieri, the audience does tend to feel sorry for this hard-working man, who despite having displayed his generosity, his life had to end in this manner. His selfishness and his flaw, which was his immense love, ate him up, and he was always very stubborn to his decisions and never took advice from either Alfieri or Beatrice. His deterioration was clear and could be monitored as he first felt honoured to welcome the Italian brothers, then when they he entered he asked them when they would leave and towards the end asked them to get out of their house. When Alfieri says at the end of the play, And yet it is better to settle for half, he is trying to send a message that despite the fact that Eddie displayed honest emotions through out, he still never compromised with everyone because of his narrow-minded beliefs and that eventually cost him his life.

Gun Control: Arguments For and Against

Gun Control: Arguments For and Against Introduction There is a variety of acquiring a weapon within a state. Several claims allow anyone who lawfully owns a firearm to transport it openly, in public areas, without necessitating a permit or permit. A number of states likewise have no permit need to transport a concealed firearm. Concealed carry takes a permit generally in most states, however the most those states offer the permits automatically to any legal firearm owners who would like them. Areas also range in their guidelines on gun ownership in specific adjustments, like campuses and properties of worship. There is absolutely no consensus. Actually, police have the same varieties of social and local divides as everybody else. Generally, big-city police force chiefs will support firearm control, and small-town chiefs and sheriffs will oppose it. Those in the Northeast are much more likely than those in the South and Western world to favor it. Description Having the ability to replace ammunition videos quickly also increases the fatality tolls in mass shootings. Present state legislation requires semi-automatic rifles be prepared with a set magazine that will require a tool because of its removal. That little ingenuity satisfies regulations but thwarts the purpose of the locked-clip need. While state legislations takes a firearms seller to file an archive of sales with their state when a weapon changes hands, no such need is present for ammunition which, in simple fact, can be sold to just about anybody. (People barred from running a weapon are also barred from buying bullets, but thats hard to enforce because no record check is conducted). A preexisting regulation that was to have settled this matter for handgun ammunition is at risk of their state Supreme Court docket after a lesser judge ruled its meaning of ammunition was too obscure. In the meantime, Senate Pro-Tem Kevin de Leon has suggested amending regulations to clarify this is, but an examination by the Senate Community Basic safety Committee found the changes wouldnt solve the issues found by the judge. [1] The Argument Every time there are a shooting in the news headlines, right-wing pundits and politicians pull out their talking factors to make clear why the latest firearm tragedy doesnt indicate the U.S. should shrink access to lethal firearms. Guns dont kill people. People kill people This is an excellent argument for many who cant inform the difference between one fatality and twelve. Absolutely, a murderer could kill one individual or two with a blade before being discontinued. But to essentially rack up those mind-blowing fatality counts to make certain that lots of lives are ruined and young families ruined in the area of five or ten minutes you desire a gun. If whatever you value is apportioning blame and declaring that someone will or doesnt have murderous intention, then you should, claim a blade and a weapon are equivalent weaponry. For those individuals who tend to be worried about stopping unnecessary fatalities than simply acknowledging the hate that resides in a few peoples hearts, however, the absolute amount of harm a firearm can do is reason to limit who is able to get their practical one. The only thing that stops a bad guy with a gun is a good guy with a gun If you like pithy sayings to hard research, I can understand why this might be convincing. But if you go through the real world, viewers definitely not being our only anticipation, good individuals with weapons are scarcely any help in any way. No mass shootings before 30 years have been discontinued by an equipped civilian; in 1982, an equipped civilian successfully wiped out a shooter, but it was only after he determined his crime. It isnt that there arent enough weapons, either. You will discover as many weapons as people in this country, and completely a third of men and women are armed. Even though shootings happen in gun-happy places, where equipped people will definitely be nearby, this vigilante situation simply fails. But, mental health Opponents of weapon control love mentioning the condition of insufficient mental healthcare after a filming. This is firmly for deflection purposes, as there is absolutely no sign that Republicans will ever before work on significant reform for our mental health systems which, its true are woefully insufficient. Its a concern that only issues to them in the immediate aftermath of your taking then its neglected, until theres another taking pictures. [2] Wrong Arguments The Country wide Rifle Association and its own allies have their post-shooting workout down frigid. They wait around a day or two and then act in response with a blistering selection of disorders against gun-safety advocates getting in touch with for reform. No real matter what the circumstances a couple at a Xmas get together, a deranged teen at a cinema, or a sniper concentrating on cops at a peaceful demo they make the same tips, which, unsurprisingly, often seem detached from the realities. A good guy with a gun would have stopped it Most armed individuals fare more serious than their law enforcement counterparts. The clear style that emerges from weapon incidents is the fact that shooters have an individual link with their concentrate on locations some grudge against them, no subject how misguided. So when shooters choose a location at random, there is absolutely no substantive research that they gravitate specifically to gun-free areas. Even the most heart-wrenching works of gun assault are actually so typical and daily habit that writing a well-timed article about the topic has become extremely difficult. One mass filming replaces another, permitting short amount of time for meaningful representation or catharsis. While information regarding the tragedy in Dallas remain emerging, some fact is painfully clear: The shooter was apparently equipped with high-powered weaponry, was evidently undeterred by good men with guns and even specifically targeted those good individuals. Just as before, our countrys lax firearm regulations helped a thief unleash horrific carnage. [3] There is absolutely no uncertainty that the life of some 260 million weapons (which perhaps 60 million are handguns) escalates the death count in this country. We dont have driven-by poisonings or drive-by knifings, but we do have driven-by shootings. Quick access to weapons makes deadly assault more prevalent in drug offers, gang battles and street area brawls. However, there is absolutely no way to extinguish this way to obtain guns. It might be constitutionally suspect and politically impossible to confiscate vast sums of weapons. You are able to declare a location gun-free, as Virginia Technology got done, and weapons its still helped bring there. If you want to suppose by how much the U.S. murder rate would fall season if civilians got no guns, we have to start by recognizing that the non-gun homicide rate in this country is 3 x greater than the non-gun homicide rate in Britain. For historical and ethnic reasons, People in America are a far more violent people than the British, even when they cannot use a firearm. This fact models a floor below that your murder rate will not be reduced even if, by some constitutional or politics magic, we became gun-free. You can find federally required criminal background checks on purchasing weaponry; many claims (including Virginia) limit weapon purchases to 1 per month, and juveniles may well not buy them by any means. But even if there have been even tougher limitations, access to weapons would remain not too difficult. Not minimal because, as holds true today, many would be taken as well as others would be obtained through straw acquisitions created by a ready confederate. It really is practically impossible to utilize new history check or waiting-period regulations to avoid dangerous individuals from getting guns. The ones that they cannot buy, theyll steal or acquire. Its also important to note that weapons play an important role in self-defense. Estimations differ concerning how common this is, however the numbers arent trivial. Somewhere within 100,000 plus more than 2 million instances of self-defense occur each year. There are various compelling cases. In a single Mississippi senior high school, an equipped administrator apprehended an institution shooter. In the Pennsylvania senior high school, an armed product owner prevented further fatalities. Would an equipped teacher have averted a few of the fatalities at Virginia Technical? We cannot know, but it isnt unlikely. For the Western disdain for our legal culture, a lot of those countries shouldnt spend a lot of time congratulating themselves. In 2000, the pace at which individuals were robbed or assaulted was higher in Britain, Scotland, Finland, Poland, Denmark and Sweden than it was in America. The assault rate in Great Britain was double that in America. In the 10 years since England restricted all private ownership of handguns, the BBC reported that the amount of gun crimes has truly gone up sharply. A number of the worst types of mass gun assault have also took place in Europe. Lately, 17 students and professors were killed with a shooter in a single event at a German open public college; 14 legislators were taken to fatality in Switzerland, and eight city council users were taken to loss of life near Paris. The primary lesson which should emerge from the Virginia Technology killings is that people need to work harder to recognize and handle dangerously unpredictable personalities. It really is problems for Europeans as well as People in America, one that there are no easy alternatives such as transferring more firearm control laws and regulations. [4] Gun control wont protect us There are several facts and reports people use to claim both attributes of the weapon control issue. We are able to use other countries as illustrations and we may use criminal offenses rates of metropolitan areas, expresses and countries. No matter how carefully researched the figures are, individuals have an emotional a reaction to this problem that more often than not overrides the reports presented, apart from that one: The violent offense rate in America has truly gone down substantially within the last twenty years. Our anxieties, though, have risen, due to high-profile occurrences of mass killings of individuals found unaware. Killers took lives in churches, academic institutions, hospitals, government complexes, and the website of any marathon, the Twin Towers and a good part of any military bottom part where military were regarded as unarmed. [5] These killings identify the actual fact that anybody, and some of our family members, are susceptible when caught with this shield down against someone else who would like to do injury. Does it subject what tool they used? If it was a rifle, a tube bomb, a pickup truck of fertilizer, a pressure cooker or a planes the outcome is the same. Yet an incredible number of other people possess the freedom to get those exact same things and can never utilize them to get rid of. These horrific mass killings were dedicated by an extremely small number of men and women who want to harm and eliminate others. Ultimately, inside our horror, we provide them with a voice they might never have got otherwise. Just access a deadly tool doesnt switch someone into a killer. Most of us who have vehicles have felt some type of extreme anger at other individuals because we feel they have got put us in harms way. Even special ops men, military and law enforcement officials who are trained to get rid of for respectable purposes, who are aware of multiple weapons and also have usage of the weaponry and ammunition even these individuals, who are experienced, will let you know they never know if indeed they can take the lead to until positioned able to use deadly drive to protect someone else. My federal has proven that it is unable to protect me against people who wish to wipe out. And I dont blame the federal government, because there is merely one person at fault here: The person or girl who made a decision to kill. [5] Automobiles are tools that is involved with as much deaths as weapons. With this country, we give liberty and take it away once you end up being unworthy of the flexibility weve given you. No one suggests removing cars or going right through a power supply of tests to find out if you may be a drunk drivers 1 day. Understandably, we wish a remedy to ensure that people and our family members will never maintain the situation to be trapped unaware by a person who thought we would do offense. Mass killers have targeted churches, businesses, concert halls, schools and private hospitals, nonetheless they could as easily take their assault to a location where people are equipped. Yet they dont. Even at Fort Hood, the killer opt for place on the bottom where he recognized military would be unarmed. And what we have to do is find the courage to simply accept that from the dawn of energy before day man no more walks the planet earth, evil will see a means. Murder is little or nothing new, it isnt going away which is not reliant on one technique of eliminating or another. We are able to forge ahead realizing that while bad is in our midst, it includes the few. The nice, responsible people will be the vast majority. We are able to trust the other person with basic freedoms until one individual shows to be untrustworthy by maliciously, intentionally harming another individual. [5] Misunderstanding about gun control There are so many misunderstandings that it is hard to learn where to start. For one, we have to understand that weve experienced an amazing reduction in violent criminal offenses and gun criminal offense in the U.S. because the early on 1990s, even although amount of firearms has increased by about 10 million each year. There is no simple correspondence between your volume of firearms in private hands and the quantity of gun criminal offense, and I often think it is somewhat peculiar that there appears to be a notion that things are more serious than ever before when, the truth is, things are actually better than they are for many years. People also needs to remember that most gun-related fatalities are suicides, not murders. You will discover doubly many suicides in the U.S. by weapons as there are homicides and I believe most people discover that very surprising. Again and again one reads that 30,000 individuals have been wiped out with weapons, but whats not said is the fact 20,000 of these needed their own lives. But perhaps the most frequent misperception of most, and the idea I wish to underline over and over is that there surely is no simple, effective insurance policy to reduce firearm crime that is merely there for the requesting so long as weve the politics will to do it. That solution doesnt are present. Its very difficult to find an effort that is implementable and enforceable that could make almost any a direct effect on gun offense. [6] The Term ‘Gun Control’  Ã‚  Ã‚  Ã‚   ‘Weapon control’ is a wide term that addresses any kind of limitation on what varieties of firearms can be sold and bought, who is able to own or sell them, where and exactly how they could be stored or taken, what tasks a seller must vet a buyer, and what commitments both buyer and owner have to survey transactions to the federal government. Sometimes, the word is also used to protect related concerns, like restrictions on types of ammunition and newspapers, or technology, like the sort that allows weapons to fire only once gripped by their owners. Lately, weapon control debates have centered mainly on criminal background checks for clients, allowing visitors to carry weapons in public areas, and whether to permit the ownership of assault rifles. [7] Conclusion Weve slipped into a land of administration that has guaranteed the moon, hardly ever delivered and powered us into an environment of more laws and regulations, more federal, and less liberty and none of them of this has quit murder, pain and anguish. No government provides the utopia many seek. I am hoping our people keep tight to the idea that we dont need to be considered a fear-ridden country centered on restrictions, but instead that we continue to be the land of the free and home of the fearless. References Californias proposed gun laws wont change our culture of violence, but they will make us safer. (n.d.). Retrieved April 12, 2017, from http://www.latimes.com/opinion/editorials/la-ed-adv-california-guns-20160422-story.html Marcotte, A. (2015, October 1). 4 pro-gun arguments we’re sick of hearing. Rolling Stone. Retrieved from http://www.rollingstone.com/politics/news/4-pro-gun-arguments-were-sick-of-hearing-20151001 DeFillipis, E., & Hughes, D. (2016). 5 arguments against gun control—and why they are all wrong. Los Angeles Times. Retrieved from http://www.latimes.com/opinion/op-ed/la-oe-defilippis-hughes-gun-myths-debunked-20160708-snap-story.html Wilson, J. Q. (2007, April 20). Gun control isn’t the answer. Los Angeles Times. Retrieved from http://www.latimes.com/la-oe-wilson20apr20-story.html Kyle, T. (2013, July 18). ‘American Sniper’ widow: Gun control won’t protect us. CNN. Retrieved from http://www.cnn.com/2016/01/07/opinions/taya-kyle-gun-control Davidson, J. (2015, December 1). A criminologist’s case against gun control. Time. Retrieved from http://www.time.com/4100408/a-criminologists-case-against-gun-control Perez-Pena, R. (2015, October 7). Gun control explained. The New York Times. Retrieved from https://www.nytimes.com/interactive/2015/10/07/us/gun-control-explained.html?_r=0

Comparing Two Views of Gay Marriage Essay -- Compare Contrast Comparis

In their works â€Å"Let Gays Marry,† by Andrew Sullivan and â€Å"Leave Marriage Alone,† by William Bennett, they both talk about the subject of same sex marriages. They both believe that marriage is based off of tradition. However, they debate on if these marriages should be allowed and if they are proper. Sullivan goes on to prove he believes same sex marriages are proper because traditionally it is based off of the principle of love. Bennett proves his point by saying that the conventional ways are the tradition. Andrew Sullivan says that love is the reason people marry one another. No matter the race, creed, or gender love is a strong bond that few people are lucky enough to find. (Sullivan p.25) This country believes in equal rights and opportunities. With this being true all people should be able to choose whom they love and get to marry. Homosexuals do not seek special treatment but an equal and full part in America. (Sullivan p. 25) In a society that always talks of equal rights and opportunity, is it right for the country to condemn these people because they are different in their beliefs of sexuality? One of the conventional ideas as to why people of opposite sex marry is because of procreation. What about all of the married couples who do not have children? Should they not be able to be married? (Sullivan p. 26) Sullivan says that over the years the definition of marriage has changed several times. It has been amended or changed to the times. Women in the marriage were on ce legal property to their husbands, and at one time only people of the same race could marry. (Sullivan p. 26) Should this instance be any different? In his essay, â€Å" Leave Marriage Alone,† Bennett states that marriage is a sacred trad... ...adition. The authors both disagree on what tradition is but they believe that the contract of marriage is based on tradition. Everyone has the right and freedoms to do what he or she pleases. However, there are boundaries. Tolerations for groups are one of the great things this country offers as opposed to other countries. How the judgment of a 4,000 year old tradition versus the tradition of marrying for love is ruled, the country will have to wait. No special treatment is expected or wanted. Equality for all is what is being asked for here. To honor tradition and follow the heart is all that both sides want. Works Cited Gruber, Sibylle, ed. Constructing Others Constructing Ourselves. Dubuque: Kendall/Hunt Publishing Company, 2002. Sullivan, Andrew. â€Å"Let Gays Marry.† Gruber 25-26 Bennett, William. â€Å"Leave Marriage Alone.† Gruber 29-30

Improving Patient Safety in Stroke Rehabilitation Wards Essay -- Strok

Patient safety is a major issue in health care, especially in the public sector. Studies show that as many as 10 patients get harmed daily as they receive care in stroke rehabilitation wards in hospitals in the United States alone. Patient safety refers to mechanisms for preventing patients from getting harmed as they receive health care services in hospitals. The issue of patient safety is usually associated with factors such as medication errors, wrong-site surgery, health care-acquired infections, falls, diagnostic errors, and readmissions. Patient safety can be improved through strategies such as improving communication within hospitals, increasing patient involvement, reporting adverse events, developing protocols and guidelines, proper management of human resources, educating health-care providers on the need for patient protection, and commitment of the leadership to the task. This paper talks about patient safety and how it can be improved in stroke rehabilitation war ds of both public and private hospitals. Organizational Goal/Objectives for Patient Safety Every hospital is committed to ensuring that their patients in stroke rehabilitation wards and other facilities are safe from any form of harm that may occur as a result of the health care providers’ negligence. Firstly, every hospital integrates quality and safety approaches into its everyday’s operations to promote and enhance the safety and quality of its environment and services respectively (Garban, 2011). This is usually complemented by other strategies meant for enhancing organizational knowledge to improve efficiency and overall productivity. Some hospitals provide further training to their health care personnel to ensure that they efficiently incorpor... ...nurses: How to prevent harmful events and promote patient safety. Philadelphia, PA: F.A. Davis Co. Snell, S., & Bohlander, G. W. (2013). Managing human resources. Andover: Cengage Learning. Spurgeon, P., Burke, R. J., & Cooper, C. L. (2012). The innovation imperative in health care organizations: Critical role of human resource management in the cost, quality, and productivity equation. Cheltenham: Edward Elgar. Watcher, R. (2012). Understanding patient safety. New York, NY: McGraw Hill Professional. Williams, M. (2007). Comprehensive hospital medicine. Philadelphia, PA: Elsevier Saunders. Wu, A. W. (2011). The value of close calls in improving patient safety: Learning how to avoid and mitigate patient harm. Oakbrook Terrace, IL: Joint Commission Resources. Youngberg, B. J. (2013). Patient safety handbook. Burlington, MA: Jones & Bartlett Learning.

Precarious Assumptions :: Research Essays Term Papers

Precarious Assumptions It is easy to look back on an event and judge people's motives and consequential actions, deciding or at least speculating about whether or not they acted reasonably. But, few people can step back and examine their impulse while making a decision. On January 13, 1898, French writer Emile Zola attempted this when he interrupted the cry "Death to the Jews!" sounding from mobs of Frenchmen, and wrote the famous expository article, "J'Accuse" (Burns 104). The letter addressed to the President of the French Republic, foretold that a scandal the government left unsettled, The Alfred Dreyfus Affair, would haunt France as one of the most shameful events in its history. His motivation, he wrote, had "but one goal: that light be shed, in the name of mankind which has suffered so much as has the right to happiness" (Burns 102). The outright accusations Zola publicized assured him a cell in jail, but only for a short time for his candor also exposed the fiasco to the previously naÃÆ'Â ¯ve publ ic. Despite his immediate influence on the events of the republic, it was not until 1998, that a French president formally acknowledged Zola's courage and insight. On the centenary of "J'Accuse," President Jacques Chirac wrote his own letter thanking the man who "rose up against the lie, the baseness, and the cowardice. Shocked at the injustice against Captain Dreyfus, whose only crime was to be Jewish, [he] launched his famous cry. . .that. . . struck like lightning and, in a few hours, changed the destiny of the Affair. Truth was on the march" (Burns 191). Even the words of the trusted French author Emile Zola obliged a century of reflection before inspiring the adulation of President Jacques Chirac. Had Zola remained indifferent, another Frenchman may have taken up Dreyfus' cause. But if not, could France have remained shrouded by an injurious lie? What historical price do we pay when fear and prejudice mingle? My heart sank when I received an Instant Message three nights before Halloween from a high school friend who now attends Columbia University: Two Arab men were apprehended yesterday at a Costco in New Jersey after a suspicious employee phoned the police on the men who were attempting to buy $5,000 worth of candy. One of the men escaped, but the one detained was found to be in the country illegally. Josh and I agreed that if it were true, the incident would make it on the news, actually, that a reporter would most likely have made it to the New Jersey Costco before the Police.

Jay Gatsby Character Analysis Essay

The character Jay Gatsby, also known as James Gatz, is the key character in The Great Gatsby. He started out as a poor farmer’s son in North Dakota, and dropped out of college in Minnesota. He joined the military and during training meets Daisy, a beautiful rich woman living nearby, whom he falls in love with. Gatsby is soon shipped out for the war. Daisy then marries Tom Buchanan who is a rich aristocrat whose social standing is the same as Daisy’s, her ideal partner. Gatsby becomes rich from bootlegging after coming back from the war to impress and win back Daisy. Jay Gatsby carries a dark shroud around his past which makes him very mysterious to other characters in the book as well as to readers. Gatsby is an extremely generous man considering his roots as a poor farmer’s son. He claims to come from money but he was actually the son of a very poor farmer in North Dakota. Coming from no money he throws around his money frivolously like he always wished he could as a young boy. Gatsby throws parties every weekend, which anyone can attend and have a good time. At his parties there is always plenty of food and much to drink as well as music and dancing. At one of his parties, a woman named Lucille tore her dress on a chair, Gatsby heard of this and asked her for her name and address. Gatsby then bought her a new dress worth $265 and sent it to her within a week. â€Å"When I was here last I tore my gown on a chair†¦ I got a package from Croirier’s with a new evening gown in it† (Fitzgerald 43). Gatsby buys the dress because loves to flaunt his money for people to see how rich he is, and for Daisy to see how rich he’s become. He also offers Nick, Gatsby’s neighbor and Daisy’s cousin, a job in his business knowing he might need a little more money. Even though Nick didn’t take Gatsby up on his job offer it still shows that Gatsby trusts Nick and is a generous gesture. Gatsby is also generous in taking the blame for the death of Myrtle, Tom’s secret lover. It may not be of any monetary value but he loves Daisy enough to take the murder off her hands and take the blame himself. Gatsby’s generosity is a great attribute to his character, however most know him for the mystique and enigmatic presence. Jay Gatsby is quite the intriguing and mysterious character. Everyone attends his parties yet no one seems to really know anything about him. He makes grandiose claims of graduating from Oxford but can’t prove it, which adds a bit of mystique to his past, whether its false or real. Since many of the partygoers know little to nothing of Gatsby, many rumors are spread throughout the party. â€Å"He’s a bootlegger† and â€Å"One time he killed a man who had found out that he was nephew to Von Hindenburg and second cousin to the devil† (Fitzgerald 61) were some rumors spread about the second party Nick attended. The rumors differed from person to person but someone always seemed to have a different perspective of Jay Gatsby. When Nick is introducing Tom, Daisy’s husband, to Gatsby he disappears when Nick isn’t looking, and Nick doesn’t know why he left, or where he went. Gatsby left Nick alone with Tom because he didn’t want to meet with the man who stole Daisy from him. Nick, essentially being Gatsby’s only friend in the novel, is lied to by Gatsby about his past, but eventually after things don’t add up Gatsby lets the truth out. With years of telling lies Gatsby feels relieved to finally be able to tell someone the truth about himself. His roots of being a farmer’s son to being a rich man living in West Egg is suspicious to begin with. But saying that his money came from â€Å"some wealthy people in the middle west† (Fitzgerald 65) isn’t convincing. Gatsby uses his past to make a false social standing and to gain respect. However his facade has too many holes in it and soon his lies begin to catch up with him. His career in bootlegging has him running around with shady characters and disappearing from time to time. If his money wasn’t dirty, which he claims it isn’t then he’d have no reason to associate with gangsters such as Meyer Wolfsheim. The mystery surrounding Gatsby in the novel pales in comparison to the passion and devotion he carries for Daisy throughout the story. Jay Gatsby becomes devoted to winning the love of Daisy after hearing that she married Tom Buchanan. Even after the war and his shady business with Wolfsheim, Daisy is still the only woman in Gatsby’s heart. Gatsby becomes rich through bootlegging, which he could have gone to jail for just to get Daisy’s attention. Since Daisy is such a shallow woman Gatsby had to use riches and social standing to make her ‘love’ him. He buys a mansion in West Egg and flaunts his money and makes extravagant stories so he can be held at a high enough level to be with Daisy. Gatsby throws enormous parties every weekend in order to lure Daisy in by chance, however he never gets a reunion with his beloved until he meets Nick, Daisy’s cousin. Gatsby invited Nick to one of his parties to meet and befriend Nick, soon after he asked Nick to arrange the reunion. Nick is more like a stepping stone for Gatsby to get to Daisy than a friend, he takes Nick out as a friend but always seems distant. After Gatsby and Daisy meet for the first time in 5 years Gatsby shows her around his mansion to impress her, and it works. â€Å"That huge place there? † she cried pointing. (Fitzgerald 90). â€Å"I love it† (Fitzgerald 90). Later on after the affair Daisy and Gatsby are having gets a little more serious and Gatsby tries to make Daisy tell Tom that she never loved him. Gatsby’s only dream is for Daisy to leave Tom for him, but it is shattered because Daisy and Tom have a daughter and Daisy won’t leave Tom because he provides her with security. Tom comes from old money and he has a family with Daisy but Gatsby has new money from bootlegging, and still risks going to jail. His devotion doesn’t end there, when Daisy hits Tom’s lover Myrtle and leaves the scene without stopping, Gatsby takes the blame for the incident trying to protect Daisy. He even waits outside Daisy’s window to ensure that Tom doesn’t try to hurt her. His devotion for Daisy is so deep that he ends up dying for her, when Wilson, Myrtle’s husband, kills him thinking he ran over his wife. Gatsby’s unrequited love for Daisy eventually blossoms into an affair, but ultimately is the reason for his demise. Jay Gatsby, the main character of F. Scott Fitzgerald’s The Great Gatsby holds a very large presence in the story. He is very shady in the beginning, always hiding and never being out in the open. He starts to show us a little about himself and becomes a bit understood, until his past doesn’t seem to add up. Once the truth comes out it leaves a bit of mystery around his movement in the story. The clouded past of James Gatz arouses curiosity of what he’s really up to and a mystery of what he’ll do next.

Macbeth: Act 5 Summary Essay

Scene I A doctor and gentlewoman are at the castle watching Lady MacBeth because she has been sleeping walking. When Lady MacBeth enters the scene she washes her hands saying there is blood on them and refers to the murders: Duncan, Banquo, and Lady MacDuff. Once she leaves the doctor looks stunned at such behavior. Scene II A group of Scottish lords gather together to discuss the military situation. It is decided that the Scottish army will meet the English army led by Malcolm by Birnam Wood to join forces together. It is also reported that MacBeth has fortified Dunsinane Castle. Scene III MacBeth tells his attendants they have nothing to fear of the army approaching them because no one of woman born can harm him. MacBeth also refers to the second apparition and says he will reign until Birnam Wood is moved to Dunsinane. Next, MacBeth orders Seyton to retrieve his armor so he can do what he does best, fight on the battlefield. The doctor reports to MacBeth about Lady MacBeth’s condition. MacBeth demands that the doctor rid her of the disease and cure her. Scene IV While marching toward Dunsinane, Malcolm orders his soldiers to break a branch off of a tree in Birnam Wood hope to, â€Å"Thereby shall we shadow / The numbers of our host,† and make MacBeth’s spies, â€Å"Err in report of us,† (5.4.5-7). Scene V Seyton comes to tell MacBeth that the queen has died. Shocked by the abrupt end of his wife, MacBeth makes a compelling spiel. The messenger enters telling MacBeth that the forest of Birnam Wood is moving towards them, Dunsinane. MacBeth is overcame by disbelief and horror that the apparition’s prophecy may come true which said that he couldn’t die until Birnam Wood moved towards Dunsinane. Scene VI Malcolm orders his soldiers to throw down the branches and reveal to MacBeth’s castle who they really are. Scene VII MacBeth kills the Young Siward and makes fun of the soldiers who are born from a woman because their swords can not kill him. Malcolm makes a comment about MacBeth’s soldiers saying, â€Å"We have met with foes / That strike beside us,† because they aren’t even trying to fight (5.7.31-2). Scene VIII The castle is surrounded by Malcolm and Siward’s men. MacDuff finally finds MacBeth and the fight begins. While fighting, MacBeth tells MacDuff he is wasting his time because he cannot be killed by a woman born human. MacDuff shocks MacBeth by letting him know he was not woman born but cut out of his mother’s womb. MacBeth still does not give up and they continue fighting. As trumpets sound victory of the Scottish and English forces, MacDuff enters carrying MacBeth’s head and declared Malcolm King of Scotland.

America Essay

It has been taught in American schools that the war fought in order to stop slavery and that the American South did the right thing by seceding from the Union because of its support in slavery. Subsequently, the Civil war was a result of the Founding Fathers’ failure to address the institution of slavery in a republic that proclaimed in its Declaration of Independence that all men are created equal. Nonetheless, the necessity of the war has been questioned because the four-war to abolish slavery ravaged the country and destroyed nearly half of the American people. Among the countries that practiced slavery, only America and Haiti freed their slaves by war. The rest were freed peacefully. Hence, it can be concluded that the South could have gained its independence without the war. The rising alone of keeping and posting guards on the constantly escaping slaves would have resulted in the gradual decline for the demand of slaves. The absence of a fugitive slave laws in other states that would force the return of the slaves to their owners has added to the decreasing value of the slaves. As such the institution would have been unsustainable regardless of the moral and humanitarian perspectives. On the other hand, the American North would still have achieved its goals without resorting to war. Apparently, the North slaughtered a large number of American young men in the battles against the South. Nonetheless, it is evident that the South posed no military threat to the North. Its aim of preserving the Union was considered as not a compelling reason to continue the war. The North wanted to keep the Union intact solely on the basis of economy and fiscal matter. Since the principal source of tax revenue for the federal government before the Civil war was a tariff on imports, they needed to keep these tariffs in which the federal government accounted its federal budget. The North did not need to take the bait by Lincoln who dispatched southerners to forestall the supplies for Fort Sumter. Hence, its attack on the South could have been prevented had not depended on the Union being intact and the economic advantages it provided them.

Imc- Communication Plan for Aer Lingus

Table of Contents Introduction & Scenario We have been given an assignment about Aer Lingus. Our task is to develop an integrated marketing communication campaign for Aer Lingus. The assignment should focus to deliver the following Objectives: â€Å"To revitalize the declining Aer Lingus brand in order to increase airline travel in the Irish market† Following Question shell been answer; Segmentation, targeting and positioning Strategy to be defined for the IMC Campaign. Advertising must be chosen with two other promotional tools. Contemporary and Traditional promotional tools that you will use to achieve this objective and the rationale behind selecting these tools. You must discuss the relationship of the promotional tools selected to the hierarchy of Effects model. The media vehicles that you would select to effectively influence your target market. Linking Marketing Communication Tools to Response stages. When we chose our segment and target groups we tried to exploit Aer Lingus real position at the airline market. Aer Lingus position at the moment is between, low fare company Ryanair and BMI, SAS (Hoovers, 2010). Younger people and students nearly almost chose Ryan Air because of the low price. In the last couple of years it has been showed that the competition from Ryanair is too tough for Aer Lingus. Aer Lingus Group Plc will stop trying to undercut larger Irish rival Ryanair Holdings Plc and offer enhancements including better food and faster check-in times to customers willing to pay more, according Rothwell & Fahy, 2010. Then you have the older people, who have more money. For the most they choose airlines that can offer them even better standards and services. They may also have families and choose different alternatives. That’s why we chose two target groups between 24-35 years. They work, have an income and come from the same generation. They fit into Aer Lingus concept to offer very good service at a smart price, according The Post, 2007. Our goals with the campaign will be: {draw:frame} Our campaign is more about to establish Aer Lingus as a brand and to show the benefits derived from their products. To make people think and feel about the company in a good way. In a long term view we think that these measures will increase all areas of Aer Lingus business. . 2 Aer Lingus Aer Lingus was founded by the Irish government in April 1936. They are the second biggest Airline Company in Ireland after their main competitors Ryan Air. The headquarter is based in Dublin Airport and they are serving Europe, Northern Africa and North America. Aer Lingus is a Low Fare Airline company, but according to themselves, they offer better service and more comfortable travelling. Their main competitors besides Ryan Air are BMI, Easy Jet and City Jet. The last two are also Low Fare Airline Companies (Aer Lingus limited. 2001-2009). Question 1 2. 1 Segmentation and Target Group â€Å"_Marketing segmentation and the identification of a target group is a very important step in a business opportunity analysis. With the tough competition that exists today, business cannot reach everyone. A more focused and audience- centered approach is necessary. A market can be segmented in many ways, and the segmentation will change when costumers reason for purchase change†. (Wright, R. 2000). _ According to us, Aer Lingus most central issue today is that they are relatively unknown at the market. They need to separate from the other airlines and focus on their own segment and target group and communicate right to them. People do not know what the company stand for today. Aer Lingus business concept is to offer cheep flights but still keep good standard and service. Aer Lingus is not a very well- established brand today and the industry for flight is broad. That`s why we have chosen a broad segment; people in the age 24-35. They are working and have a steady income. Our segment is from the same generation; they bond together, think in the same way and have similar experience from life. This makes it much easier to reach them and influence them. Our concept will be to attract the chosen target groups. We have chosen two target groups to focus on. *Profile Target Group/Customer* 1: Age: 23-30 Income: 15 000- 25 000 Gender: Male/ Female Profession: Workers Education: Uneducated and Low Educated Family Size: Family of two or three Homeowner: Apartment Marital Status: Not married *Profile Target Group/Customer* 2: Age: 31-35 Income: 26 000- 38 000 Gender: Male/ Female Profession: Workers or people who are in the beginning of their careers Education: Uneducated or Low Educated Family Size: Family of three or four Homeowner: Yes (House) Marital Status: Yes/ No Our target groups are in the same generation, have the same interest and think similar. The reason why we have chosen two types of target customers is because when people reach their early thirties, their perspective of life can somewhat change. They might have children and get promoted in their careers. We believe that our target groups are the kind of people who are willing to pay extra, compared to Ryan Air, to get faster to their end destination and have a more smooth and comfortable flight with good service. The fact that Aer Lingus fly to more central locations make the journey shorter and more comfortable. {text:list-item} Positioning can be made in different ways. The most effective way is to use one approach; otherwise the costumer can get confused. One common tactic is to contrast the company? s product against competitors_. (_Clow & Baack. 2010_). _We consider that the tactic who is defined above is one Aer Lingus can use. They should establish a position through showing the costumers that they have better service and quality that e. g. Ryan air and that they are cheaper than e. g. SAS and BMI. 3. Question 2 3. 1 Promotional Tools 3. 1. 1 Advertising â€Å"_The essence of an integrated marketing communications program is designing messages that effectively reach the target audience. They are designed to change or shape attitudes. They should lead to some kind of short- or long- term action†. (Clow & Baack. 2010). _ When it comes to advertising we recommend that Aer Lingus choose communications objectives. It’s very important for both the company and our target groups that they decide and send out the right message. Two types of advertising that will help Aer Lingus to succeed are Informative advertising and Persuasive advertising. Informative advertising will describe the product, available services and the benefits of Aer Lingus and it also build up the company’s image. The second one, Persuasive advertising will help Aer Lingus to build brand preferences and change customer’s perceptions of product attribute (Kotler, P. 2005). This advertising will suit Aer Lingus. We think that this type of advertising will not only give our target groups a clear picture about the product, but also the show the benefits by flying with Aer Lingus. Another advantage for our customers is that this kind of advertising changes their view of Aer Lingus and hopefully give Aer Lingus better brand preferences. When it comes to message strategies we recommend Aer Lingus to use Cognitive Ads to fulfill their goals against their target customers. The two message strategies that will suit Aer Lingus best are Generic and Comparative message strategies. Generic are the direct promotion of the products benefits. By using this kind of message you give knowledge about the product/service and show the positive features about it. The other alternative is Comparative message strategy; Aer Lingus should use this strategy to compare themselves in a good way against competitors (Clow & Baack. 2010). This will give our customers even more information about the company, their positioning and their image. All these factors are very important for the customer before they choose which product/service they should go with. The media tools we recommend Aer Lingus to use are; Internet, TV and different type of newspapers. Internet has a big impact on our target groups; all of them know computers and are using the Internet daily. Internet also has a high reach and high frequency. In Aer Lingus case, to reach the customers through the Internet with offers and information should be very effective. In 2004 travelling was the top cyber shopping category by far (52. 4 Billion Dollars) according to License 7, No. 10, 2004. That shows the impact and the power of the Internet as a tool. TV advertising will give the Aer Lingus brand a â€Å"better face† because of the emotions you can reach through TV ads. For Aer Lingus to use sounds, motion and senses into their ads will be very effective on people. The last one, Newspaper is very good for Aer Lingus because of the high believability. To mix that with good publicity will be very effective against the company’s targets groups. We think that this mix will establish and increase Aer Lingus brand and image, but also give the customers knowledge about the company and the product (More specific information about media tools and vehicles in question 3). Conclusion; Cognitive Strategies will give our customers more awareness and knowledge about the company, brand and product. These two variables are our main goals to mediate to the customers. By mediate this to our target groups; they will hopefully change their attitude and feelings about the product/service. In a long term action it will increase Aer Lingus business and establish their brand. This through the media channels that suits Aer Lingus, but most importantly their customers. 3. 1. 2 Public Relations and Publicity â€Å"_Public Relations building good relations with the company`s various publics by obtaining favourable publicity, building up a good corporate image and handling off unfavourable rumours , stories and events†. (Kotler, Phil. 2005). {draw:frame} Public Relation and good publicity are good in many ways. We believe that Aer Lingus will established their brand/image by using this promotional tool and that our target group will take notice about the company in a positive way. In the last couple of years Aer Lingus has been in economic troubles and the publicity has been bad. The customers have turned them down (Business Week. 2006-2010). To estab lish their brand and build up a new image, they will get their customers back. Aer Lingus have to: All these three subjects are very important to develop for Aer Lingus as a company. To make sure that the internal communication is good and that the staff knows what Aer Lingus stand for is a very important. The stuff has to know what the customers expect when they are flying with Aer Lingus. An advantage for the company by using this tool in an economic perspective is that getting good publicity in e. g. newspapers and business papers are free. Our target groups most perceive Aer Lingus as an Airline company with cheap prices, but most of all with good service and good comfort for the price. We want to get that message out throw e. g. newspapers so people get interested and positive about Aer Lingus as a brand. A good worth of mouth and a good repetition will help to catch our target group’s interest. Aer Lingus will reach this goals throw: {draw:frame} (Kotler, et al. 2005). Other activities we recommend Aer Lingus tu use to creating positive image, awareness and knowledge about the company throw this promotion tool should be sponsorship (e. g. sport), supporting events and charity. This type of activities could be use as Cause- Related Marketing. It has been proved that Cause- Related Marketing has a very strong effect on people and it’s also a tool to create a stronger brand and brand loyalty. {draw:frame} (Clow & Baack. 2010) Public relations have a strong impact on public awareness and gives knowledge about the company to the customer (Armstrong, G. 2005). When you create good publicity and activities, people can link their knowledge about the company and in the end prefer (get a good feeling about) the brand or the product/Service. In the end hopefully the customers are that convinced to test or buy the Product/ Service. In our campaign we use Public Relations not only as a promotional tool, but also like a â€Å"tactic† tool. To push out information and good things about the company/ product, will make the other promotional tools more effective. text:list-item} â€Å"_Direct marketing brings the market directly into the home or office of an individual buyer instead of the buyer having to go to the market. Direct marketing techniques can be used to move buyers through various stages of the buying process†. (Smith & Taylor. 2002). _ Direct mail is the most common and one of the most success ful direct marketing tools. To make good results by doing direct mailing, it’s of great significance for the company to have a high quality and relevant mailing list (Smith & Taylor. 2002). The list we think Aer Lingus should use, is the Compiled list. This mailing list provides information about a specific customer profile. In Aer Lingus case, it’s a way to communicate with both current customers and target groups. To send out information about the company, prices offers and keep your customers/ target groups up to date about positive things that happen around the company. This is an easy way to get your customers closer to you, that they all the time get new knowledge’s about the Aer Lingus brand. In a long term aspect, we also think that the customers will get better preferences about the company and that Aer Lingus will increase their sales online. Question 3 4. 1 Media Tools and Vehicles Aer Lingus first priority is to increase people’s awareness and knowledge of their brand. To do this they have to make sure that the target audience sees the brand as much as possible. This message needs to be delivered through all marketing channels. We think that the most effective media to use for Aer Lingus are internet, TV and newspapers. 4. 2 Internet The using of internet has become a natural thing for many people, it is access on personal computers and through telephone services. Internet especially attracts young people. Our target groups are very influenced of internet and use it many times every day. It is of great significance for Aer Lingus that they develop their internet marketing for future success. A huge benefit for Aer Linguas with using internet marketing is that they reach their target audience all over the world. This, naturally, is very important for an airline. Our target groups are in that age (24-35) when internet has had a big impact on their life’s for a couple of years. To meet friends, communicate with people all over the world, read newspapers/magazines and buy things (online shopping) are natural for our target audience. People use internet because it’s easy, comfortable and you get what you looking for very quick. For our target customer’s internet is a way to keep themselves up to date with everything that happens around them. Online advertising can be made in four different ways, banner ads, classified ads, search advertising and media/video ads. We think that Aer Lingus goals with internet marketing should be as we mentioned before, to give the company`s target groups awareness and knowledge of the bran and make them notice the benefits of the Aer Lingus product. Banner ads are a very good tool to use in many occasions. 2007 banner ads was the third biggest interactive tactic online, according to Jaffee, L, 2007. We think that banner ads at websites such as Facebook , Twitter, Ebay, different travel/sport magazines and newspapers will get high impact on our target audience, because they visit this types of websites several times a week. Some in the target groups visit same internet sites several times every day. It is also very significant that Aer Linguas expand banners that, in the best possible way, catch the website visitor’s attention. They should use banners that really remind people of the brand, e. g. use the green â€Å"Aer Lingus shamrock†. The banner should in one way or another tell something about the company, product or the benefits by travelling with Aer Lingus. When our target groups start to think about going away, or just want to dream away, we are convinced that the first thing they do is to visit Google and search for trips. Therefore, it is important for Aer Lingus to also have their advertising on search engines. In that way the costumer look for Aer Lingus and not the other way round. To be on top when people search on Google it is very important and we think Aer Lingus should put a little bit of their money to make sure that they are well positioned on Google. At the same time that online advertising has become more and more common people have become more immune to the advertising. People have â€Å"learned† to click- through and just not see it. That is one reason that it is significant that Aer Lingus also develop other market channels. Again, Aer Lingus needs to be seen often. Studies have also showed that traditional advertising such as TV, Magazines and Radio inspire people, according to Smith, 2002. . 3 Television TV has a huge impact on most of people. TV has good mass- market coverage and combines of sight, sound and motion (Armstrong, G. 2005). Other advantages with TV advertising are the low cost per contact and the quality creative opportunities (Clow & Baack, 2010). We think that Aer Lingus should take advantage of the creative opportunities to make an ad that people notice and with a good message theme. The ad should either say something about Aer Lingus as a company and brand or have a slogan that shows the product benefits. Here again we think Aer Lingus can use the shamrock to present themselves, but also to get the potential customer attention. For Aer Lingus to reach the right target groups and get out much attention as possible from TV ads, we think that they should do commercial connected to sports, travels and some lifestyle programs. We also think that our target audience will see and respond positively when they feel that Aer Lingus is connected with some of their interests. Another thing that will give Aer Lingus good publicity is to through TV sponsor special events. Such as concerts and big sport events. For Aer Lingus to be connected in this kind of contexts will give their company an image boost. 4. 4 Newspapers The last media tool Aer Lingus should use is the newspaper. A lot of people still read newspapers. We think that the mix between good publicity and ads in some of the big daily newspapers e. g. Irish Post, Irish Independent will give Aer Lingus much higher reliability. To reach the target groups and build a good image is important that the people believe in the company. The ads in the newspaper should only focus on the benefits by flying with Aer Lingus and the price. By showing the benefits compare to the low price, will distance Aer Lingus from Ryan Air. To be seeing in bigger daily newspapers will also give a good worth of mouse and a growing reputation. Aer Lingus should first of all try to get out in the Irish and British newspapers with their ads. It’s always much more effective by starting with influence your â€Å"own people†, according to Kotler, 2005. Question 4 To date Aer Lingus is a company that has a lot of problems. The internal and external communication does not work and that lead to that the customers do not know what the company stands for. Aer Lingus brand and image are deeply damage. With our â€Å"campaign†, we think that Aer Lingus will increase the business, get a good hype around their brand and showing the benefits by travelling with the company. Under here we try to denounce and show the possibly responses to the communication tools that we chosen. 5. 1 Promotional Tools Public Relation; we think that this tool is one of the most important tools for Aer Lingus. First of all if they get a better internal communication, that will lead to a better and more service minded staff. When the stuff knows what’s expected of them the service going to be better and the costumers get satisfied. If Aer Lingus get good publicity the target audience will take good notice about the company and their brand/image will be better. Through publicity the customers also gets knowledge about the company and the product. This is the two very important steps in the buyer process. We think also that the Cause-Related Marketing will lead to that people/ our target customer will prefer Aer Lingus. Cause-Related Marketing will also give the Aer Lingus brand a boost. Direct Marketing; By using this tool, we think that Aer Lingus will come closer to their customers and target groups. By using a specific demographic mail list to connect the target audience, will give the potential customer a chance to know the product and the benefit about travelling with Aer Lingus. Whit this type of marketing Aer Lingus can give their Potential customers offers and price information. We think that in a long term view this tool will help the company to increase their business. Advertising; By using advertising that inform the target groups about the company and the product people will get to know what Aer Lingus as a brand stand for. This will give the company a higher reliability and a better image. Aer Lingus must also use advertising that brings the best out of their service and shows the benefits by travelling with the company. The message strategy will be to show the benefits about the product and distance themselves from the competitor. We thing that our target groups will get a better overall knowledge about the company and hopefully see the benefits of the product. We think by using this strategies will increase their business. 5. 2 Media tools and vehicles Media tools we have chosen is online advertising (Internet), TV and Newspapers. This is a good mix. Trough Internet Aer Lingus increase the awareness by the target audience. They will see the brand o lot, both conscious and unconscious. This gives Aer Lingus a better position, people will have Aer Lingus brand in their minds when they thinking about traveling. By advertising in TV Aer Lingus can communicate their message better, with colors, pictures and information they will develop their position. People will not only recognized the brand, they will also get knowledge of the company’s concept, and get good feelings when they think of the company and brand. By doing ads on Internet and TV Aer Lingus can show the benefits of the product in a advantageous way. By using booth those creative media tools, will have a big impact on our target groups. By using newspapers as a tool, we think that the customer will see the ad and connect it with reliability, it’s important for the company after the last year’s bad publicity. In the paper you can also form a ad that will give the potential customer knowledge about the company, product and brand. When Aer Lingus succeed with attract the chosen target group a good circle will be formed. The brand gets bigger which will lead to that more and more people chose to go with them. Bibliography 6. 1 Books Clow, E, K, Baack, D. Integrated Advertising, Promotion, And Marketing Communication, 4th edt. 2010. Pearson Education, New Jersey, USA. Wright, R. Advertising. 2000. Pearson Education Limited, Edinburgh, Scotland. Kotler, P, Wong, V, Saunders, J, Armstrong, G. Principles Of Marketing, 4th edt. 2005. Pearson Education Limited, Essex, England. Smith, P, R, Taylor, J. Marketing Communications An Intergrated Approach, 3rd edt. 2002. Kogan Page Limited, London, England. 6. Electronic Sources Rothwell & Fahy. _â€Å"Aer Lingus Switches to Imitating EasyJet, Not Ryanair. †. Business Week. Com . January 26, 2010. Available: _ http://www. businessweek. com/news/2010-01-26/aer-lingus-drops-ryanair-strategy-in-effort-to-imitate-easyjet. html_ _ Aer Lingus Limited. 2001-2009. Available: http://www. aerlingus. com/cgi-bin/obel01im1Corporate/mediaCorpProfile. jsp? [email  pro tected]@@@2017366715. [email  protected]@@@&BV_EngineID=ccddadekefljdmhcefecfigdffgdfkl. 0&P_OID=-536880294&Category=0#history The Post. _â€Å"Aer Lingus plan to build Tesco-like image†__. _ThePost. ie. September 30, 2007. Available: http://archives. tcm. ie/ businesspost/2007/09/30/story26973. asp Business Week, Bloomberg L. P. 2006-2010. Available: http://search. businessweek. com/Search? searchTerm=aer+lingus&resultsPerPage=20 License 7, No. 10. â€Å"Cyber Shopping†. P. 12. November, 2004. Available: Clow, K, E, Baack, D. Intergrated Advertising, Promotion And Marketing Communications, 4th edt. 2010. P. 268. Jaffee, L. â€Å"Follow The Money†. Promo 20, No. 11. P. 5-10. November, 2007. Hoover`s, Inc, 2010. Available: http://www. hoovers. com/aer-lingus-group-plc/–ID__91296–/freeuk-co-factsheet. xhtml

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